Amazon Haul is a budget-focused storefront within the Amazon app, designed for customers who prioritize low prices over fast shipping. It is Amazon’s answer to competing marketplaces like Temu and Shein, and it features millions of items, mostly priced at $20 or less.
Core marketing message
“Amazon Haul: Discover unbelievable finds for less. Shop the best of trending fashion, home goods, and tech for $20 or under, and fill your basket with amazing deals that don’t break the bank”.
Descriptions and details
A shopping experience built for deal-hunters
- Distinct Storefront: Amazon Haul is a dedicated section of the Amazon mobile app and website, with its own separate search, cart, and checkout system. You can access it by searching “Haul” or by navigating from the main menu.
- Curated for bargains: The Haul section uses a playful, mobile-first interface with colorful icons and personalized recommendations, catering to spontaneous, price-conscious shoppers.
- Trusted source: Unlike smaller discount sites, Amazon Haul is backed by Amazon’s reputation and A-to-z Guarantee, giving customers confidence that products are authentic and their purchases are protected.
The price and shipping trade-off
- Ultra-low prices: All items in the Haul store are priced at $20 or less, with many options under $10. Amazon achieves these low prices by sourcing products directly from manufacturers, many of them located in China.
- Incentives for larger orders: To encourage customers to purchase more items per order, Amazon Haul offers discounts when you spend more.
- 5% off orders over $50.
- 10% off orders over $75.
- Extended shipping times: To deliver products at such low costs, Amazon uses a longer shipping model. Items typically arrive in one to two weeks, a significant difference from standard Prime shipping. A $3.99 shipping fee applies to orders under $25; orders over that amount ship for free.
Examples of haul content
To market Amazon Haul, showcase the variety and value through “haul” content, a format popularized by social media influencers.
Content marketing campaign ideas
- “TikTok Made Me Buy It” haul: Create social media content showcasing trendy, viral items purchased on Amazon Haul. Examples include a phone case for $1.79 or a set of table runners for $2.99.
- Home decor on a dime: Create videos and blog posts about redecorating a room using only Amazon Haul items. Showcase aesthetic organizers, affordable kitchen gadgets, or seasonal decor.
- The ultimate budget gift haul: Demonstrate how to create personalized gift baskets. An example is a “Spa Night” haul with face masks, bath bombs, and hair accessories all purchased for under $20.
- College dorm haul: Target students with budget-friendly content for back-to-school. This can include a set of LED lights for under $10, affordable storage bins, and cheap electronic accessories.
- “Is It Worth It?” reviews: Post comparison videos that review products purchased from Amazon Haul versus the full-price versions. Showcase the quality, performance, and overall value of a budget-friendly option, like a $5 mesh beach tote.
Target audience marketing
- For budget-conscious shoppers: Emphasize the savings and fun of a “treasure hunt” experience. Position Amazon Haul as a way to shop for wants and needs without overspending.
- For social media-savvy consumers: Partner with influencers, particularly on platforms like TikTok and Instagram, to create authentic “haul” content. This approach resonates with younger audiences who follow social shopping trends.
- For impulse buyers: Market items that are visually compelling and impulse-friendly. Highlight new deals and limited-time discounts to encourage spontaneous purchases.
- For sellers looking for exposure: Frame Amazon Haul as a way to gain brand awareness with entry-level products and attract new customer segments. It can be a great way to clear overstock or test new product lines with a highly engaged audience.